Owner / Colorist
Stephanie Frausto grew up in Santa Clara, California. It was here that her love of color started at the age of only 16 while she was attending both high school and beauty school part time. In 1992 Stephanie entered the apprentice program at Vidal Sassoon and within just 4 years Stephanie was awarded the North American Colorist of the year award. Over the 10 years Stephanie spent with Vidal Sassoon she reached her goals of becoming the Head of the Color Department and Director of Color Education at the Vidal Sassoon San Francisco Academy. Stephanie has traveled across the world as a Color Educator, most notably to Berlin, London, New York, Chicago, Toronto, Los Angeles, Atlanta and the Republic of China. Stephanie believes that the mastery of color is an ongoing adventure not a destination and that as a colorist you should not fear pushing the boundaries to have beauty meet success.
Sarah began her career at Vidal Sassoon on Post Street in 1990 and then transferred to their New York location in 1993. While there, she enjoyed teaching, editorial work, and travel. In 2009 she returned to Post Street in San Francisco and joined Di Pietro Todd. She specializes on creative color techniques, natural blond highlights, corrective color, natural reds, and natural texture perms.
Nicole is one of the elite stylists and educators in the beauty industry. She has been formally cutting hair since 1989 and her work is critically acclaimed by clients and peers alike. In 1994 she joined Vidal Sassoon and quickly rose through the ranks, by becoming a Stylist Educator in 1995, followed by a promotion to Assistant Art Director in 1997, where she was responsible for teaching both the San Francisco and Los Angeles Academies. That same year, her creative talents earned her an invitation to represent the company at London's Fashion Week. In 2000 Nicole added Assistant Manager to her title requiring her to take charge of not only the creative direction and education but also the operations and overall profitability of the salon.
Throughout Nicole's career, she has taken pride in facilitating and creating education programs for young promising stylists. This love for teaching and learning prompted her to further her education at the Bumble and Bumble Academy in New York, before accepting the position of Director of Education at another high-end salon in San Francisco. In 2004, Nicole decided to be an independent contractor, which led her to the opening of Noe Valley Salon in 2006.